KEINEKEN + UEFA CHAMPIONS LEAGUE

FOOH(fake out of home)

Portugal 2024

Role:
3D Modeling, Look Development, Lighting, Compositing, Integration

Focus Areas:
Photorealistic reflections
Urban scale simulation
Camera tracking & perspective matching
Brand-led visual storytelling

INFO

For this project, the goal was to create a high-impact fake out-of-home activation for Heineken during the UEFA season, integrating a monumental 3D UEFA trophy into two of Portugal’s most iconic urban locations: Marquês de Pombal (Lisbon) and Avenida dos Aliados (Porto).

The concept centered on scale and realism.
A massive UEFA Cup was digitally placed within the real architectural context, while a branded Heineken cylindrical truck passed in front of the trophy — reinforcing depth, movement, and urban credibility.

The main creative challenge was physical integration.
Accurate reflections, environmental lighting, camera matching, and material realism were critical to making the trophy feel truly embedded in the cityscape. Particular attention was given to the reflective surface of the cup, ensuring it captured the surrounding architecture, sky conditions, and street activity in a believable way.

The objective was not spectacle alone, but seamless integration — making the impossible feel physically present.

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